Times like these, content publishers need to be looking for ways to cut costs to whether the storm. I’ll be keeping a lookout for interesting ideas that can help in this regard, like this Q&A over at Publishing Executive, in which United Business Media’s SVP of Manufacturing discusses Her Company’s Cost-Reduction Strategies. Yet we can’t be an industry that solely relies on fat trimming to get by. Frankly, from what I see, this industry wasn’t exactly portly to begin with. In large part, that is because of the ongoing struggle to monetize web-based content in a way that actually supports its creation. Sure user-generated reviews are free, but there are a whole lot of professionals out there who still need vetted, quality content. That said, we have worked incredibly hard to bring you strategies for fresh thinking about digital content, to help your company do more than cut, but to (perhaps cautiously) build upon your strengths and fully leverage the opportunities that “eContent” as to offer. Take a look at this year’s BSeC Program and get a glimpse of the possibilities. Yes, it will be a difficult year, but at the end we want our companies to be more than skeletal remains; we them to be lean, (earning) green, fighting machines.