Robin Neidorf, General Manager, FreePint Ltd.
One thing that is particularly special about the BSeC event is the quality of attendees and the kind of networking that goes on. A favorite part of the program for me are the conversation groups, in which a small group gathers together to discuss a topic of interest to the industry. Unlike listening to event the best presentation, these groups really generate discussion and since the attendees are all industry leaders, real meaningful ideas based on actual experience are exchanged. This year, Robin Neidorf of FreePint Ltd. is leading one that looks like my choice: Flexible Content & Facilitating Reuse. It has never been more important to find incremental revenue and enabling content reuse is a key aspect of this.
I spoke to Robin today and she raised some issues faced by FreePint in its efforts to satisfy customer demand for more flexible content. “One of our challenges,” Robin says, “is that we have content that is on both ends of the spectrum in terms of flexibility: incredibly flexible content on one end, and content that is more rigidly controlled on the other.” She points out that, of course, there are business reasons for both. “No customers are asking for more restricted content; they all want more flexibility, but we have to be sure this works with our business model.” This probably sounds familiar to most content companies, however Robin demonstrates her insight when she says, “If I could wave a magic wand and make all the content as flexible as customers want, it would actually be more valuable.” Yet she points out that the transition is very difficult; an issue of both technology and account development. She emphasizes the need for customer feedback in order to stay in tune with their needs, but also the effort it takes to develop enabling technologies that also provide FreePint with enough control to get return on investment for its highest value content. “The irony,” says Robin, “is that if I could jump to the end game, our content would be of more value. That is what keeps us innovating.” I look forward to continuing the discussion at BSeC and to hearing the ideas and insights other attendees bring to the mix.
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