google
yahoo
bing
April 18-20, 2010 - Marriott's Camelback Inn • Scottsdale, AZ   

 

 

 

Reigniting the Content Economy

February 16, 2009

Excellence at My Public Library

Filed under: bsec, bsec09 — Tags: , , , — Marydee Ojala @ 10:31 am

Dick asked for tales of excellence. Here’s one from my local public library. I was browsing the travel section, having already checked the catalog and determined that the library’s collection did contain some books about Prague. But I couldn’t find them on the shelf–guess I didn’t notice that, if I’d looked closely, the catalog would have told me they were checked out. A librarian walking by noticed my disgruntlement and stopped to ask if I needed help. I explained the situation and she asked when I was going to Prague. Not for a month, I said. OK, she said, I’ll order one for you.

Order one?? Spend money?? Not wait until the ones they already owned were returned? Not go the ILL route? Wow.

Not long after I received an email that my book was waiting, a brand new tourist book for Prague. Excellent!

Two lessons here, I think. One, I didn’t approach the librarian. She took the initiative to approach me. Two, she perceived an immediate information need and fulfilled it in an extraordinarily timely fashion. She didn’t ask permission; she just ordered the book. I may take it out multiple times simply to justify her pro-active attitude.

February 11, 2009

Content Forum

Filed under: bsec, bsec09 — Tags: , , , , — Marydee Ojala @ 9:31 am

I don’t play golf. Sometimes this lack of athletic interest works in my favor. Take Sunday at Buying & Selling eContent, for example. The people who do enjoy golf get to head over to what I’m told is an excellent course. If you’re a golfer, you’ll know much more about how to judge a golf course than I do, so I won’t even try. For non-golfers like me, the attraction on Sunday is the Enterprise Content Buyers Forum.

Organized by BST America’s Bill Noorlander and Carol Ginsburg, the Forum is all about maximizing the rules of engagement and usage for cost optimization and improved ROI. Sort of a mouthful, I know, but given the economy, absolutely essential information. Everybody’s budgets are under pressure. According to Noorlander, we need a totally different way of thinking. Information buyers need a new approach to their vendors and vendors need to consider being as flexible as possible. Information professionals should “focus on what has changed and what impact those changes have had on how people identify what they need to have, what they’d like to have, and what is just cool,” he said. “How much pain can be pushed down to end-users?”

We’re expecting content buyers, content sellers, and licensing experts to spend the afternoon discussing just what to do about cost constraints, return on investment, content distribution, and new models.

Panelists at the Forum include Nikolai S. Kopelev, GlaxoSmithKline; Catherine Porta, PriceWaterhouseCoopers; Craig Wingrove, KPMG; and Diane White, National Security Agency on the buyers side. They bring years of experience in the pharmaceutical, accounting, consulting, and government arenas. On the sellers side are Dave Oakley, LexisNexis; Steven Kaufmann, Dow Jones, and two other invited senior people from large international vendors.

The Forum is included in the registration fee for the conference, so if you’re not interested in golf, don’t feel like playing, or think you should concentrate on your cost optimization goals instead of your golf fame, I hope you’ll join me on Sunday afternoon at 2 p.m. for the Enterprise Content Buyers’ Forum. I’ll be in the audience, planning to learn a lot!

If you opt for golf, you’ll have a chance to hear a summary of the Forum on Monday morning. Bill will share the five top things, the “hot topics,” from the Sunday afternoon session.

January 30, 2009

Buyers Demanding More for the Buck

Filed under: bsec, bsec09 — Tags: , — Dick Kaser @ 2:59 pm

Thanks to Diane White, one of our panelists at the BSeC Content Buyers’ Forum, for forwarding this information about library demands for better ROI on existing content investments:

http://www.library.yale.edu/consortia/icolc-econcrisis-0109.htm

The link points to a recent statement issued by the International Coalition of Library Consortia, which paints a glum picture for library budgets going forward in 2009 and on into 2010.

The statement pleads for “flexible pricing” and notes that buyers will trade features for prices.

It looks like the session Bill Noorlander is organizing  for our Sunday pre-con at BSeC is right on target, since his session will bring together buyers and sellers to discuss these very topics.

After the conference, all registrants at BSeC will get a copy of Bill’s report, in white paper format.

Posted by Dick Kaser

Sponsors